Meet the x10sion team
We know your audience.
The x10sion team has more than 200 years (and counting!) of combined animal welfare experience coupled with proven track records of success with animal welfare stakeholders including board members, donors, adopters, volunteers, employees, media, government staff, elected officials, and the animal rescue community. We understand the nuances of the rescue community, engaging the broader public, outreach, shelter medicine issues, community cat management, and the key messages that often challenge an animal welfare organization.
Principals
Katherine Shenar, MA, CAWA
One of only 200 Certified Animal Welfare Administrators (CAWA) in the world, Katherine Shenar, brings more than 26 years of executive experience in both regional and national animal welfare organizations. She has served as CEO for two animal welfare organizations and held C-level leadership roles with four others. Her experience includes leadership development, organization culture, coalition building, marketing communications, fundraising, strategy and emerging trends in animal welfare. She is the author of the book Coalition Building for Animal Care Organizations, a how-to guide for animal advocates to work collaboratively in communities. She is the executive vice president for The Association for Animal Welfare Advancement, the international professional association for animal welfare leaders.
Michael Robbins
Michael Robbins is a visionary leader who offers the rare paring of disruptive creativity with tactical excellence. He has more than 16 years of executive leadership within animal welfare that has been built upon a distinguished track record of accomplishment and sustained change within the corporate world. With expertise ranging from marketing and communications, to branding, fundraising, digital media, customer service and Six Sigma, Michael’s focus is comprehensive, fully integrated customer engagement – from strategy development to internalized change. He has served on the Board of the Association for Animal Welfare Advancement and was the inaugural Chair of the organization’s Marketing Committee.
Karen Handelman
Believing nonprofits need a reliable, affordable partner for creative communications, Karen founded 501creative in 1995 to work exclusively with nonprofit organizations helping them communicate and fundraise efficiently and effectively. Much of their work over the past three decades has focused on animal welfare fundraising and education. Karen leads a team of strategists and creatives and guides her clients to make thoughtful and cost-effective decisions about their messaging and branding. Outside of work, Karen sits on several nonprofit boards and is working with her rescue pup Juno to not overreact to everything and everyone.
Subject Experts
Johnny Jenkins, Jr.
Johnny Jenkins has more than 25 years of experience in community engagement and non-profit management. His talents have supported mission-driven efforts across movements ranging from animal welfare and LGBTQ+ equality to racial equity, diversity, and inclusion. Jenkins has held leadership roles with local and national non-profits, and served as a lead community organizer, a program director, and as a multi-million-dollar grant portfolio manager with national philanthropic organizations.
Shelly Moore, CAWA
Shelly is the only animal welfare leader in the United States who has led four capital campaign and building projects for new animal shelters. With more than 36 years of experience, Shelly consults on non-profit management, Board development, fundraising, and building projects. She serves on the Boards of The Association for Animal Welfare Advancement, the North Carolina Animal Federation (NCAF), and the North Carolina Center for Nonprofits. She served on the Humane Society of the United States’ National Companion Animal Advisory Council from 2008-2014.
Michelle Quigley, CAWA, CCFP
With more than 25 years in animal welfare in both the public and private sector, Michelle has extensive knowledge in shelter operations, program development, humane law enforcement and cruelty investigations, resiliency, and leadership training. Michelle Quigley, CAWA, CCFP, currently serves as Chief Operating Officer for the Humane Society of Vero Beach and Indian River County in Florida.
Julianna Tetlow
Julianna Tetlow specializes in government relations and policy with an expertise in contract negotiation and management. For more than a decade, she worked in the California State Legislature then transitioned to San Diego City Hall before joining California Strategies as a contract lobbyist. She is currently Director of Government Relations at one of the largest animal shelters in North America, managing 14 city contracts.